J Macromar


Journal of Macromarketing, 40(4)



Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society
Lauren Gurrieri, Josephine Previte, and Andrea Prothero [Publisher] [Google Scholar]

The Uniform Entrepreneur: Making Gender Visible in Social Enterprise
Olga Kravets, Chloe Preece, and Pauline Maclaran [Publisher] [Google Scholar]

Malay Muslim Religious Ideology: Representations of Gendered Beauty Ideals in Women’s Magazines
Juliana French, Christina Kwai Choi Lee, and Jan Brace-Govan [Publisher] [Google Scholar]

#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood
Mario Campana, Astrid Van den Bossche, and Bryoney Miller [Publisher] [Google Scholar]

Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape
Delphine Godefroit-Winkel and Lisa Peñaloza [Publisher] [Google Scholar]

Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity
Catherine A. Coleman, Linda Tuncay Zayer, and Özlem Hesapci Karaca [Publisher] [Google Scholar]

Male Compensatory Consumption in American History
Terrence H. Witkowski [Publisher] [Google Scholar]

Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising
Alexandra Serra Rome, Stephanie O’Donohoe, and Susan Dunnett [Publisher] [Google Scholar]

Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis
Laurel Steinfield and Diane Holt [Publisher] [Google Scholar]

Call for Papers

Advancing Transformative Luxury Research: Contributions to Marketing Theory About Luxury, Ethics, and Well-Being
Wided Batat and Danae Manika [Publisher] [Google Scholar]