J Acad Mar Sci


Journal of the Academy of Marketing Science, 48(6)



Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective
Ryan Mullins, Bulent Menguc, Nikolaos G. Panagopoulos [Google Scholar]

Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size
Jun Yao, Harmen Oppewal, Di Wang [Google Scholar]

Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior
Tobias Kraemer, Welf H. Weiger, Matthias H. J. Gouthier, Maik Hammerschmidt [Google Scholar]

Consumer arrogance and word-of-mouth
Ayalla Ruvio, Richard P. Bagozzi, G. Tomas M. Hult, Richard Spreng [Google Scholar]

The interplay between business and personal trust on relationship performance in conditions of market turbulence
Stephanie M. Mangus, Eli Jones, Judith Anne Garretson Folse, Shrihari Sridhar [Google Scholar]

Using product development information to spur the adoption of continuous improvement products
Nga N. Ho-Dac, Minu Kumar, Rebecca J. Slotegraaf [Google Scholar]

Successive product generations: financial implications of industry release rhythm alignment
Torsten Bornemann, Cornelia Hattula, Stefan Hattula [Google Scholar]

Brand relevance and the effects of product proliferation across product categories
Yanhui Zhao, Yufei Zhang, Joyce (Feng) Wang, Wyatt A. Schrock, Roger J. Calantone [Google Scholar]

Review Papers

Customer engagement in social media: a framework and meta-analysis
Fernando Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio, Barry J. Babin [Google Scholar]

How CEO/CMO characteristics affect innovation and stock returns: findings and future directions
Ya You, Shuba Srinivasan, Koen Pauwels, Amit Joshi [Google Scholar]


Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen, Peeter W. J. Verlegh [Google Scholar]