J Global Fashion Mar

Introduction

Journal of Global Fashion Marketing, 11(4)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


‘I want to be beautiful and rich’: Consumer culture ideals internalization and their influence on fashion consumption
Srikant Manchiraju & Mary Damhorst [Publisher] [Google Scholar]

Spritz or showcase? Gender, uncertainty, and fragrance evaluation
Hua Meng , Jamie L. Grigsby & Cesar Zamudio [Publisher] [Google Scholar]

Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants
Teresa Pérez del Castillo , Paloma Díaz Soloaga & Julie McColl [Publisher] [Google Scholar]

The power of negative publicity on the fast fashion industry
Irene Roozen & Mariet Raedts [Publisher] [Google Scholar]

Young consumer’s attitude toward local versus foreign luxury brands
Isaac Cheah , Anwar Sadat Shimul & Macy Hoi Ming Man [Publisher] [Google Scholar]