J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 11(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
‘I want to be beautiful and rich’: Consumer culture ideals internalization and their influence on fashion consumption
—Srikant Manchiraju & Mary Damhorst [Publisher] [Google Scholar]
Spritz or showcase? Gender, uncertainty, and fragrance evaluation
—Hua Meng , Jamie L. Grigsby & Cesar Zamudio [Publisher] [Google Scholar]
Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants
—Teresa Pérez del Castillo , Paloma Díaz Soloaga & Julie McColl [Publisher] [Google Scholar]
The power of negative publicity on the fast fashion industry
—Irene Roozen & Mariet Raedts [Publisher] [Google Scholar]
Young consumer’s attitude toward local versus foreign luxury brands
—Isaac Cheah , Anwar Sadat Shimul & Macy Hoi Ming Man [Publisher] [Google Scholar]