J Strat Mar

Introduction

Journal of Strategic Marketing, 28(7)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


A review and evaluation of market orientation research in an emerging African economy
Stanley Coffie , Charles Blankson & Samuel Ato Dadzie [Publisher] [Google Scholar]

Name-your-own-price as participative pricing strategy: a review of the literature from 2001–2017
Rafael Luis Wagner & Natália Araujo Pacheco [Publisher] [Google Scholar]

Salesperson implementation of sales strategy and its impact on sales performance
Aniefre Eddie Inyang & Fernando Jaramillo [Publisher] [Google Scholar]

A typology of organisational stakeholder engagement with place brand identity
Jessica Helmi , Kerrie Bridson & Riza Casidy [Publisher] [Google Scholar]

The impact of internal, external, and competitor factors on marketing strategy performance
Essam B. Ibrahim & Tina Harrison [Publisher] [Google Scholar]