INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Impact of Online Reviews on Consumer’s Hotel Booking Intentions: Does Brand Image Mediate?
—Uttam Chakraborty & Santosh Kumar Biswal [Publisher] [Google Scholar]

Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers’ Responses to Wearables Advertising
—Ruoxu Wang, Yan Huang & George Anghelcev [Publisher] [Google Scholar]

Building Customer-Brand Relationships through Customer Brand Engagement
—Vikas Kumar [Publisher] [Google Scholar]

Examining Corporate Communications of Environmental Responsibility on Corporate Websites: Main Themes, Linguistic Features, and Text Reuse
—Lewen Wei [Publisher] [Google Scholar]

The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination
—Ahmad Aljarah & Blend Ibrahim [Publisher] [Google Scholar]

The Impacts of Consumer Personality Traits on Online Video Ads Sharing Intention
—Chang-Won Choi [Publisher] [Google Scholar]