Con Voice

Introduction

Consumer Voice: The Democratization of Consumption Markets in the Digital Age

POSTING TYPE: TOCs


Book by S. Umit Kucuk

https://www.palgrave.com/gp/book/9783030539825

Introduction

Chapter-1: Voice

    Voice
    Silence
    Noise
    Physical vs Inner Voice

Chapter-2: Consumer Voice

    Evolution of Consumer Voice
    Production Era
    Sales Era
    Market Era
    Internet Era
    Singularity Era

Chapter-3: Voicesumers

    Types of Voicesumers
    Boisterous: A Joyful Ride
    Vociferous: Imperial has no clothes
    Obstreperous: Twitter Tantrums
    Comparative Analysis of Voicesumers
    Operationalization of Voicesumers
    Audience
    Message
    Channel of Message

Chapter-4: How to Voice

    Direct Consumer Voice
    Online Consumer Reviews and Ratings
    Indirect Consumer Voice
    e-Word of-Mouth (eWOM)

Chapter-5: Voiceconomics

    The Value of Voice
    Quantity of Followers
    Quality of Voice
    Tone of Voice
    Consumer Voice Engagement
    Conclusion