Consumer Privacy in the Technological Era


Special issue of the Journal of Consumer Marketing; Deadline 31 Mar 2021

POSTING TYPE: Calls: Journals

Author: Haroon Maseeh

Journal of Consumer Marketing Special Issue

“Consumer Privacy in the Technological Era”

Guest Editors:

  • Charles Jebarajakirthy, Lecturer in Marketing, Department of Marketing, Griffith Business School, Griffith University:
  • Scott Weaven, Professor in Marketing, Department of Marketing, Griffith Business School, Griffith University,
  • Denni Arli, Assistant Professor in Marketing, Department of Marketing, Lovitz School of Business and Economics, University of Minnesota Duluth:
  • Haroon Iqbal Maseeh, PhD Candidate, Department of Marketing, Griffith Business School, Griffith University:

Call for Papers

The development of internet technology facilitated the online collection, storage, retrieval, manipulation, and transmission of individuals’ personal information; resulting in a new stream of information privacy research, i.e. online information privacy (Acquisti, John, & Loewenstein, 2012; Yun, Lee, & Kim, 2019). Online information privacy became a serious concern after the introduction of e- commerce websites (Lwin, Wirtz, & Williams, 2007; Turban et al., 2017). The advancements in digital technologies, such as smartphone applications, cloud computing technology, artificial intelligence (AI), wearable devices, drones, robotics, and autonomous vehicles, brought new conceptions in the online information privacy concerns (Conger, Pratt, & Loch, 2013). The social distancing practices during outbreak of COVID- 19 has further stimulated the online traffic, and the usage of online services, thus have stimulated more online malpractices and triggered consumer privacy concerns (Brough & Martin, 2020).

Accordingly, this special issue calls for research on privacy concerns, thus, facilitates a deeper investigation into consumer privacy especially during the pandemic. The proposed special issue will enable online service providers/data collecting organisations, and policy makers to re- design, refine, and develop privacy policies to address online users?privacy concerns thereby facilitating online services.

Themes of the special issue

  • Internet users’ privacy concerns
  • Privacy concerns of using COVID- 19 tracking apps
  • Barriers to online information collection
  • Smartphone applications and consumer privacy
  • Privacy concerns and personalised services
  • Consumer privacy in internet cookies, sensor technology, and surveillance cameras
  • Consumer willingness to disclose personal information on online platforms
  • Consumer privacy on online video chats, e.g. MSTeams, and Zoom
  • Data mining and consumer privacy
  • Privacy concerns on social media, dating websites, and applications

Submit to the special issue:

The submission window is 1 December 2020 – 31 March 2021

Please consult the author guidelines at: