INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Editorial

Marketing Insights from New Research on Emerging Markets
—Ajay K. Manrai Editor-in-Chief [Publisher] [Google Scholar]

Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers
—Aditya Billore , K. R. Jayasimha , Ashish Sadh & Ranjeet Nambudiri [Publisher] [Google Scholar]

Cash on Delivery as a Determinant of E-Commerce Growth in Emerging Markets
—Sara Hamed & Sara El-Deeb [Publisher] [Google Scholar]

Does Marketing Ambidexterity Boost Marketing Performance? Empirical Evidence in Indonesia’s Consumer Goods
—Karto Adiwijaya , Sari Wahyuni , Gita Gayatri & Jacky S. Mussry [Publisher] [Google Scholar]

Shopping Orientations and Their Inter-Relatedness: A Study on the Poor for CPGs
—Arvind Kumar [Publisher] [Google Scholar]