ISBM B2B Research Webinar


The Institute for the Study of Business Markets Webinar Series, Next event 17 Sep 2020


Author: Lori Nicolini

Register for the next webinar in our ISBM B2B Research Webinar Series, hosted by The Institute for the Study of Business Markets (ISBM).

This presentation will be from a former ISBM Doctoral Support Competition Winners, Minkyung Kim.  Minkyung is now an Assistant Professor from UNC Chapel Hill. Her research work is titled: A Structural Model of a Multitasking Salesforce:  Multidimensional Incentives and Job Design.

This webinar will be held on Thr, September 17 from Noon-1:00PM ET [US ET is UTC-4 –ch].

During this 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research. The remainder of the time will be open for Q&A between the attendees and the presenter.

This webinar series is to provide a venue for B2B marketing doctoral students and researchers to present their research and receive valuable feedback from ISBM’s global network of renowned B2B researchers and experts.  Based on interest, ISBM will offer these “webinar” opportunities once a month.For anyone interesting in watching, but unable to attend the “live” webinar, these sessions will be recorded and available on B2B Pulse ( which is free for practitioner members of ISBM and academics who register.



Please feel free to share this invitation with other B2B researchers/scholars/colleagues.

As a reminder the ISBM sponsors a Doctoral Support Award Competition each year.  Submissions for 2020 are due by September 15, 2020.  You can view submission details online

If you have any questions regarding this program specifically please reach out to J. Andrew Petersen (, Associate Research Director.

For questions on other ISBM programs you may also reach out to Stefan Wuyts (, Research Director or Lori Nicolini (, Program Coordinator.