Euro J Mar

Introduction

European Journal of Marketing, 54(8)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0309-0566/vol/54/iss/8

The impact of political ideology on consumer perceptions of their rights and responsibilities in the sharing economy
Marylouise Caldwell, Steve Elliot, Paul Henry, Marcus O’Connor [Google Scholar]

Consumer preferences for gender typicality in front-line services staff in the United States vis-à-vis South Korea: an experimental approach
Andrew Timming, Chris Baumann, Paul Gollan [Google Scholar]

Categorization flexibility and unconventional choices:
Tilottama G. Chowdhury, Feisal Murshed [Google Scholar]

The bright and dark sides of humorous response to online customer complaint
Hyunju Shin, Lindsay R.L. Larson [Google Scholar]

Minority group favoritism in service encounters
Mauricio Palmeira, Shahin Sharifi [Google Scholar]

Construct creation from research questions
Sarah Forbes, Mark Avis [Google Scholar]

How much firms “give” to CSR vs how much they “gain” from it: inequity perceptions and their implications for CSR authenticity
Liudmila Tarabashkina, Pascale G. Quester, Olga Tarabashkina [Google Scholar]

Time metaphor and regulatory focus
Xiaobing Xu, Rong Chen [Google Scholar]

Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity
Isabelle T. Szmigin, Deirdre Mary O’Loughlin, Morven McEachern, Kalipso Karantinou, Belem Barbosa, Grigorios Lamprinakos, María Eugenia Fernández-Moya [Google Scholar]