Building Brand Equity


With a Differentiated Customer Experience, a Wharton Customer Analytics event, 10:00 EDT [UTC-4] 7 Oct 2020


Author: Mary Purk

A differentiated customer experience is essential to meeting consumer needs, it is also the catalyst to ensure brands relevancy.

Please join us on October 7 at 10AM PT / 1PM ET for a timely discussion moderated by Professor Eric Bradlow, Co-Founder of Wharton Customer Analytics, Vice Dean of Analytics at the Wharton School and Katrina Conn, General Manager, Customer Experience Practice Director, Teradata.

This event will kick-off with Professor Bradlow discussing his leading research, The Real Value of Brand Equity – revealing how higher equity can lead to more efficient marketing spend and improved average order value. Industry thought leaders will provide insights on how their organizations are addressing new levels of real-time and on-demand services while striving to create more personalized customer experiences.

You will hear from leaders such as:

  • Aparna Khurjekar – Chief Customer Officer, Verizon
  • Manuela Veloso, Ph.D. – Managing Director, Head of AI Research, J.P. Morgan
  • Martyn Etherington – Chief Marketing Officer, Teradata
  • Alex Petroni – Manager Marketing Analytics, HCA Healthcare

Please register here.

Wharton Customer Analytics
St. Leonard’s Court
3819 Chestnut Street, Suite 217
Philadelphia, PA 19104