J Mar Man


Journal of Marketing Management, 36(9)


Marketing innovation: a systematic review
Sharon Purchase & Thierry Volery [Publisher] [Google Scholar]

Mapping moralities of food and health in marketing research literature
Ksenia Silchenko & Søren Askegaard [Publisher] [Google Scholar]

Exploring professional human brand identity through cultural and social capital: a typology of film director identities
Camille Pluntz & Bernard Pras [Publisher] [Google Scholar]

Marketing strategy and the hunt for era V
Richard Godfrey & Matthew Higgins [Publisher] [Google Scholar]

The influence of extrinsic product attributes on consumers’ food decisions: review and network analysis of the marketing literature
Nils Christian Hoffmann , Claudia Symmank , Robert Mai , F. Marijn Stok , Harald Rohm & Stefan Hoffmann [Publisher] [Google Scholar]

Restoring balance: how consumers orchestrate family care following unplanned disruptions
Flavia Cardoso , Pilar Rojas-Gaviria & Daiane Scaraboto [Publisher] [Google Scholar]

What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth and Alessandro Gandini
Janice Denegri-Knott , Rebecca Jenkins & Siân Lindley [Publisher] [Google Scholar]