INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Marketing innovation: a systematic review
—Sharon Purchase & Thierry Volery [Publisher] [Google Scholar]

Mapping moralities of food and health in marketing research literature
—Ksenia Silchenko & Søren Askegaard [Publisher] [Google Scholar]

Exploring professional human brand identity through cultural and social capital: a typology of film director identities
—Camille Pluntz & Bernard Pras [Publisher] [Google Scholar]

Marketing strategy and the hunt for era V
—Richard Godfrey & Matthew Higgins [Publisher] [Google Scholar]

The influence of extrinsic product attributes on consumers’ food decisions: review and network analysis of the marketing literature
—Nils Christian Hoffmann , Claudia Symmank , Robert Mai , F. Marijn Stok , Harald Rohm & Stefan Hoffmann [Publisher] [Google Scholar]

Restoring balance: how consumers orchestrate family care following unplanned disruptions
—Flavia Cardoso , Pilar Rojas-Gaviria & Daiane Scaraboto [Publisher] [Google Scholar]

What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth and Alessandro Gandini
—Janice Denegri-Knott , Rebecca Jenkins & Siân Lindley [Publisher] [Google Scholar]