J Interactive Mar

Introduction

Journal of Interactive Marketing, 51

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs


https://www.sciencedirect.com/journal/journal-of-interactive-marketing/vol/51/

Special issue on Big Data, Technology-Driven CRM & Artificial Intelligence; Guest Editors: Manfred Krafft, Laszlo Sajtos, and Michael Haenlein
Edited by Manfred Krafft, Laszlo Sajtos, Michael Haenlein [Google Scholar]

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution
Manfred Krafft, Laszlo Sajtos, Michael Haenlein [Google Scholar]

Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
Dhruv Grewal, Mirja Kroschke, Martin Mende, Anne L. Roggeveen, Maura L. Scott [Google Scholar]

Digital Analytics: Modeling for Insights and New Methods
Shaphali Gupta, Agata Leszkiewicz, V. Kumar, Tammo Bijmolt, Dmitriy Potapov [Google Scholar]

Brave New World? On AI and the Management of Customer Relationships
Barak Libai, Yakov Bart, Sonja Gensler, Charles F. Hofacker, Andreas Kaplan, Kim K├Âtterheinrich, Eike Benjamin Kroll [Google Scholar]

Transforming the Customer Experience Through New Technologies
Wayne D. Hoyer, Mirja Kroschke, Bernd Schmitt, Karsten Kraume, Venkatesh Shankar [Google Scholar]

The Role of Marketing in Digital Business Platforms
Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa, Jochen Wirtz [Google Scholar]

Artificial Intelligence and Marketing: Pitfalls and Opportunities
Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh, J├╝rgen Kai-Uwe Brock, Florian von Wangenheim [Google Scholar]