INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/1061-0421/vol/29/iss/5

The power of brand passion in sports apparel brands
—Naser Pourazad, Lara Stocchi, Vipul Pare [Google Scholar]

Branding for non-profits: explaining new donor decision-making in the charity sector
—Gary Gregory, Liem Ngo, Ryan Miller [Google Scholar]
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What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
Parker J. Woodroof, Katharine M. Howie, Holly A. Syrdal, Rebecca VanMeter

Nonprofit branding: a bibliometric analysis
—Lara Mendes Christ Bonella Sepulcri, Emerson Wagner Mainardes, Cícero Caldeira Belchior [Google Scholar]

The role of brand innovativeness on attitudes towards new products marketed by the brand
—Blandine Hetet, Claire-Lise Ackermann, Jean-Pierre Mathieu [Google Scholar]

The origin of the country-of-origin image: the role of law
—Chih-Pin Lin, Chi-Jui Huang, Hsin-Mei Lin, Cheng-Min Chuang [Google Scholar]

Analyzing different types of negative online consumer reviews
—Bettina Lis, Maximilian Fischer [Google Scholar]

How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing
—Antonio Marín-García, Irene Gil-Saura, M. Eugenia Ruíz-Molina [Google Scholar]

Message content features and social media engagement: evidence from the media industry
—Gillian Moran, Laurent Muzellec, Devon Johnson [Google Scholar]