Services Mar Quart

Introduction

Services Marketing Quarterly, 41(3)

INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs


Value or Quality? Differences in Airlines’ Customer Satisfaction Strategies across National Markets
Wolfgang Messner [Publisher] [Google Scholar]

Emotional Brand Attachment and Attitude toward Brand Extension
Arash Vahdat, Hanieh Hafezniya, Younis Jabarzadeh & Park Thaichon [Publisher] [Google Scholar]

Service Professionals and Managerial Control: Institutional, Employment, and Personal Segmentations
Iris Vilnai-Yavetz, Anat Rafaeli & Chen Shapira [Publisher] [Google Scholar]

Supervisor and Customer-Driven Stressors to Predict Silence and Voice Motives: Mediating and Moderating Roles of Anger and Self-Control
Muhammad Kashif, Merve Yanar Gürce, Petek Tosun & Shanika Wijenayake [Publisher] [Google Scholar]