Mar Intel Planning

Introduction

Marketing Intelligence & Planning, 38(5)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0263-4503/vol/38/iss/5

The use of Twitter for innovation in business markets
Helen Cripps, Abhay Singh, Thomas Mejtoft, Jari Salo [Google Scholar]

Brand trust and brand loyalty in mall shoppers
Sunil Atulkar [Google Scholar]

Electronic service quality: a meta-analysis
Rafael Laitano Lionello, Luiz Antonio Slongo, Celso Augusto de Matos [Google Scholar]

Moderating effects of socio-cultural values on pro-environmental behaviors
Olivia Koon, Ricky Y.K. Chan, Piyush Sharma [Google Scholar]

Connecting business and sustainable development goals in Spain
Belen Lopez [Google Scholar]

Effects of product imitation on customer equity
Feng Wang, Xinyan Li, Man Chen [Google Scholar]

International expansion: mediation of dynamic capabilities
Pablo Ledesma-Chaves, Jorge Arenas-Gaitán, Rosario Garcia-Cruz [Google Scholar]

Shopping value, trust, and online shopping well-being: a duality approach
Ho Trong Nghia, Svein Ottar Olsen, Nguyen Thi Mai Trang [Google Scholar]