Mar Intel Planning
Introduction
Marketing Intelligence & Planning, 38(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
https://www.emerald.com/insight/publication/issn/0263-4503/vol/38/iss/5
The use of Twitter for innovation in business markets
—Helen Cripps, Abhay Singh, Thomas Mejtoft, Jari Salo [Google Scholar]
Brand trust and brand loyalty in mall shoppers
—Sunil Atulkar [Google Scholar]
Electronic service quality: a meta-analysis
—Rafael Laitano Lionello, Luiz Antonio Slongo, Celso Augusto de Matos [Google Scholar]
Moderating effects of socio-cultural values on pro-environmental behaviors
—Olivia Koon, Ricky Y.K. Chan, Piyush Sharma [Google Scholar]
Connecting business and sustainable development goals in Spain
—Belen Lopez [Google Scholar]
Effects of product imitation on customer equity
—Feng Wang, Xinyan Li, Man Chen [Google Scholar]
International expansion: mediation of dynamic capabilities
—Pablo Ledesma-Chaves, Jorge Arenas-Gaitán, Rosario Garcia-Cruz [Google Scholar]
Shopping value, trust, and online shopping well-being: a duality approach
—Ho Trong Nghia, Svein Ottar Olsen, Nguyen Thi Mai Trang [Google Scholar]