J Mar


Journal of Marketing, 84(5)


Corporate Sociopolitical Activism and Firm Value
Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck, and George F. Watson, IV [Publisher] [Google Scholar]

The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword
Niket Jindal [Publisher] [Google Scholar]

Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action
Andre F. Maciel and Eileen Fischer [Publisher] [Google Scholar]

Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong
Yu-Ting Lin, Deborah J. MacInnis, and Andreas B. Eisingerich [Publisher] [Google Scholar]

Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship
Forrest V. Morgeson, III, G. Tomas M. Hult, Sunil Mithas, Timothy Keiningham, and Claes Fornell [Publisher] [Google Scholar]

Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
He (Michael) Jia, B. Kyu Kim, and Lin Ge [Publisher] [Google Scholar]

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management
Arnd Vomberg, Christian Homburg, and Olivia Gwinner [Publisher] [Google Scholar]

When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes
Vincent Chi Wong, Lei Su, and Howard Pong-Yuen Lam [Publisher] [Google Scholar]