J Mar
Introduction
Journal of Marketing, 84(5)
POSTING TYPE: TOCs
Corporate Sociopolitical Activism and Firm Value
—Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck, and George F. Watson, IV [Publisher] [Google Scholar]
The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword
—Niket Jindal [Publisher] [Google Scholar]
Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action
—Andre F. Maciel and Eileen Fischer [Publisher] [Google Scholar]
Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong
—Yu-Ting Lin, Deborah J. MacInnis, and Andreas B. Eisingerich [Publisher] [Google Scholar]
Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship
—Forrest V. Morgeson, III, G. Tomas M. Hult, Sunil Mithas, Timothy Keiningham, and Claes Fornell [Publisher] [Google Scholar]
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
—He (Michael) Jia, B. Kyu Kim, and Lin Ge [Publisher] [Google Scholar]
Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management
—Arnd Vomberg, Christian Homburg, and Olivia Gwinner [Publisher] [Google Scholar]
When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes
—Vincent Chi Wong, Lei Su, and Howard Pong-Yuen Lam [Publisher] [Google Scholar]