ISBM B2B Research Webinar


The Institute for the Study of Business Markets Webinar Series, Next event 3 Aug 2020


Author: Lori Nicolini

Register for the next webinar in our ISBM B2B Research Webinar Series, hosted by The Institute for the Study of Business Markets (ISBM).

This presentation will be from another of the ISBM 2019 Doctoral Support Competition Winners, Divya Anand from the University of Missouri. Her research work is titled: Implementing Marketing Strategy Changes: Minimizing Channel Partners’ Negative Responses.

This webinar will be held on Thr, August 13 from Noon-1:00PM ET.

During this 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research. The remainder of the time will be open for Q&A between the attendees and the presenter.

This webinar series is to provide a venue for B2B marketing doctoral students and researchers to present their research and receive valuable feedback from ISBM’s global network of renowned B2B researchers and experts. Based on interest, ISBM will offer these “webinar” opportunities once a month.

For anyone interesting in watching, but unable to attend the “live” webinar, these sessions will be recorded and available on B2B Pulse ( which is free for practitioner members of ISBM and academics who register.


Register in advance for this webinar:

After registering, you will receive a confirmation email containing information about joining the webinar. Please feel free to share this invitation with other B2B researchers/scholars/colleagues.

If you have any questions regarding this program specifically please reach out to J. Andrew Petersen (, ISBM Associate Director.

As a reminder the ISBM sponsors a Doctoral Support Award Competition each year. For more information on the 2020 ISBM Doctoral Support Award Competition, see; submissions for 2020 are due by 15 Sep 2020.

For questions on any ISBM programs you may also reach out to Stefan Wuyts (, ISBM Director or Lori Nicolini (, Program Coordinator.