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Responsible Research in Marketing

by Charles Hofacker

Introduction

The AMA-EBSCO Annual Award; Deadline 1 Sep 2020

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Awards

Author: Matt Weingarden


AMA-EBSCO Annual Award for Responsible Research in Marketing

Call for Nominations

Co-Sponsored by The Sheth Foundation

In cooperation with the Community for Responsible Research in Business and Management (RRBM)

Deadline: 1 September 2020

The purpose of this award is to recognize already-published responsible research in marketing where  responsible research is defined as work that produces both useful and credible knowledge.

Useful knowledge addresses important social challenges and provides meaningful implications that have the potential to inform policies and practices.  Findings and insights from useful research will have implications beyond what is good for the financial performance of firms and will have wider societal implications beyond that of the particular consumer group, firm, or employee group studied.

Credible knowledge refers to the reliability and validity or trustworthiness of the findings, in either inductive or deductive work, using either qualitative or quantitative data, or both.

We call for nominations of published work that exemplifies the seven principles of responsible research as outlined on www.rrbm.network and described in detail in the position paper “Responsible Research for Business and Management:  Striving for Credible and Useful Knowledge.”

Examples of topics might include -societal benefits of corporate social responsibility initiatives; responsible marketing of potentially harmful products/ servicesimproving public health by addressing chronic disease, including obesity; responsible marketing to vulnerable consumer segments; promoting the financial well-being of at-risk consumers; improving consumer privacy protection; increasing access to quality healthcare.

Papers that received awards in 2019 can be found here:
AMA-EBSCO Annual Award for Responsible Research in Marketing | Inaugural Recipients Announced

Review the complete Call for Nominations with submission criteria/procedure details at https://www.ama.org/ama-ebsco-annual-award-for-responsible-research-in-marketing/