Mar Sci

Introduction

Marketing Science, 39(4)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs


Visual Listening In: Extracting Brand Image Portrayed on Social Media
Liu Liu, Daria Dzyabura, and Natalie Mizik [Publisher] [Google Scholar]

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
Lingling Zhang and Doug J. Chung [Publisher] [Google Scholar]

Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling
Andrew T. Ching and Matthew Osborne [Publisher] [Google Scholar]

Improving Text Analysis Using Sentence Conjunctions and Punctuation
Joachim B├╝schken and Greg M. Allenby [Publisher] [Google Scholar]

Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites
Ye Qiu and Ram C. Rao [Publisher] [Google Scholar]

A Flexible Demand Model for Complements Using Household Production Theory
Ludovic Stourm, Raghuram Iyengar, and Eric T. Bradlow [Publisher] [Google Scholar]

Regulating Deceptive Advertising: False Claims and Skeptical Consumers
Yue Wu and Tansev Geylani [Publisher] [Google Scholar]

Spillovers from Mass Advertising: An Identification Strategy
Michael Thomas [Publisher] [Google Scholar]

Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model
Ning Zhong and David A. Schweidel [Publisher] [Google Scholar]