J Macromar
Introduction
Journal of Macromarketing, 40(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Special Issue: In Memory and Honor of Robert F. Lusch
Extending Robert F. Lusch’s “Big Picture” Thinking: Introduction
—Charles Ingene [Publisher] [Google Scholar]
Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic
—Shelby D. Hunt [Publisher] [Google Scholar]
Reflections about Professor Robert F. Lusch: Friend, Co-author and Marketing Visionary
—Gene R. Laczniak [Publisher] [Google Scholar]
A Personal Salutation to a Dear Friend, Robert F. Lusch
—Donald A. Michie [Publisher] [Google Scholar]
Bob Lusch: Co-Creator of Careers
—Charles Ingene [Publisher] [Google Scholar]
A Window on Young Bob Lusch: Reflections of an Early Student
—Ray R. Serpkenci [Publisher] [Google Scholar]
Market Exchanges, Negative Externalities and Sustainability
—Rajan Varadarajan [Publisher] [Google Scholar]
Recollections: Dr. Robert F. Lusch
—Rajan Varadarajan [Publisher] [Google Scholar]
Reflections on an Extraordinary Marketing Scholar
—David W. Stewart [Publisher] [Google Scholar]
Lessons in Scholarship
—William L. Wilkie [Publisher] [Google Scholar]
The Long View on the Responsibilities of Business and Marketers
—Ruth N. Bolton [Publisher] [Google Scholar]
The View from Bob Lusch’s Shoulders
—Christine Moorman [Publisher] [Google Scholar]
Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening
—Kellilynn M. Frias, Deidre L. Popovich, Dale F. Duhan, and Robert F. Lusch [Publisher] [Google Scholar]
A Prehistory of Liberty
—David Schmidtz and Jason Brennan [Publisher] [Google Scholar]
Research Articles
Institutional Constituents of Change for a Sustainable Fashion System
—Zeynep Ozdamar Ertekin and Deniz Atik [Publisher] [Google Scholar]
Research Articles
Marketing systems: A Listen, Learn, Leverage Framework
—Christine Domegan, Dmitry Brychkov, Patricia McHugh, Áine McNamara, Katharine Harkin, Christine Fitzgerald, and Diarmuid O’Donovan [Publisher] [Google Scholar]
Guns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012
—Terrence H. Witkowski [Publisher] [Google Scholar]
Personal Values and Consumers’ Ethical Beliefs: The Mediating Roles of Moral Identity and Machiavellianism
—Rafi M. M. I. Chowdhury [Publisher] [Google Scholar]