fbpx

Green IVs for a Meta-Analysis

by Charles Hofacker

Introduction

Dan Bradbury seeks unpublished studies with a "green" independent variable

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Dialog

Author: Dan Bradbury


Dear scholar,

We are currently searching for unpublished studies that examine a “green” independent variable to a customer-based dependent variable. The goal is to complete a meta-analysis on this relationship. We simply define “green” as any characteristic of an organization’s offerings that signals mitigation of negative impact to the natural environment.

Customer responses of interest include perceptions of quality, satisfaction, and purchase intentions.

The research team is interested in the relationships between the mentioned constructs. If you could please send effect sizes between the constructs (either means and standard deviations of each group or correlation tables), sample sizes of each group, reliability estimates of the dependent measures (if available), and a brief description of the operationalization of the independent construct (such as it being a dish detergent with no harmful chemicals), the research team would be most appreciative.

Thank you for your consideration and time,

Dan R. Bradbury
Doctoral Student
Department of Marketing
Florida State University
dbradbury@fsu.edu