Don Schulz
by Charles Hofacker
Introduction
Don E. Schultz of Northwestern University, passed away in June
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Obituaries
Author: ELMAR Moderator
Don E. Schultz, professor emeritus of Integrated Marketing Communications at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications, died June 4. He was 86. Schultz, a longtime faculty member, was a pioneer in the field of integrated marketing communications and had worldwide influence on how businesses approach marketing.
The full obituary is available at the Medill Web site