fbpx

Marketing Science Long-term Impact Award

by Charles Hofacker

Introduction

The INFORMS Marketing Science Society has named the award in honor of Don Morrison

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News

Author: Gerard J.Tellis


The ISMS board voted unanimously to rename the ISMS Marketing Science Long-term Impact Award as the ISMS Don Morrison Long-term Impact Award, after the journal’s founding editor.