Mar Theory
Introduction
Marketing Theory, 20(3)
POSTING TYPE: TOCs
Mutualism as market practice: An examination of market performativity in the context of anarchism and its implications for post-capitalist politics
—Javier Lloveras, Gary Warnaby, and Lee Quinn [Publisher] [Google Scholar]
Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands
—Chinedu James Obiegbu, Gretchen Larsen, and Nick Ellis [Publisher] [Google Scholar]
How globalization affects consumers: Insights from 30 years of CCT globalization research
—Zahra Sharifonnasabi, Fleura Bardhi, and Marius K. Luedicke [Publisher] [Google Scholar]
Initiating actor engagement with novel products
—Diana Ayi Wong, Jodie Conduit, and Carolin Plewa [Publisher] [Google Scholar]
Performing place promotion—On implaced identity in marketized geographies
—Mikael Andéhn, Joel Hietanen, and Andrea Lucarelli [Publisher] [Google Scholar]
Modifying markets: Consumerism and institutional work in nonprofit marketing
—Anna Fyrberg Yngfalk and Carl Yngfalk [Publisher] [Google Scholar]
Punctuated epistemology in international marketing strategy: A Whiteheadian remedy
—Konstantinos Poulis [Publisher] [Google Scholar]
Theorizing rightist anti-consumption
—Marine Cambefort and Fabien Pecot [Publisher] [Google Scholar]