INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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The Impact of Nostalgia and Probability Markers on the Effectiveness of Advertising Creative Strategies
—Daniela Langaro, Sandra MariaCorreia Loureiro & Miguel Lobato Contreiras Master [Publisher] [Google Scholar]

The Influence of Sport Sponsorship on Brand Equity in South Africa
—Penelope Maserame Maanda, Russell Abratt & Michela Mingione [Publisher] [Google Scholar]

Competitive Advantage with Vendor Managed Inventory
—Hooshang M. Beheshti, Iain J. Clelland & K. Vernard Harrington [Publisher] [Google Scholar]

The Influence of Brand Credibility on Consumers’ Attention to Sales Promotions
—Wagner Junior Ladeira, Fernando de Oliveira Santini & William Carvalho Jardim [Publisher] [Google Scholar]

Review Article

Brand Placement in Music Videos: Artists, Brands and Products Appearances in the Billboard Hot 100 from 2003 to 2016
—Cande Sánchez-Olmos & Araceli Castelló-Martínez [Publisher] [Google Scholar]

Original Articles

U.S. and Korean Consumers: A Cross-Cultural Examination of Product Information-Seeking and -Giving
—Hyuk Jun Cheong & Sufyan Mohammed-Baksh [Publisher] [Google Scholar]

Does the Model Minority Image Work?: Consumer Responses to the Model Minority Stereotypes in Ads
—Jinyoung Jinnie Yoo [Publisher] [Google Scholar]