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J Adv

by Charles Hofacker

Introduction

Journal of Advertising, 49(3)

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention
Ya You & Amit M. Joshi [Publisher] [Google Scholar]

Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus
Linwan Wu & Naa Amponsah Dodoo [Publisher] [Google Scholar]

Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust
Lisa Monahan & Marisabel Romero [Publisher] [Google Scholar]

Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages
Gülen Sarial-Abi & Aulona Ulqinaku [Publisher] [Google Scholar]

Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation
Akshaya Vijayalakshmi, Meng-Hsien (Jenny) Lin & Russell N. Laczniak [Publisher] [Google Scholar]

Research Note

Tracking Fraudulent and Low-Quality Display Impressions
Patricia Callejo, Ángel Cuevas, Rubén Cuevas, Mercedes Esteban-Bravo & Jose M. Vidal-Sanz [Publisher] [Google Scholar]

Literature Review Corner

Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
Lane Wakefield, Kirk Wakefield & Kevin Lane Keller [Publisher] [Google Scholar]

A Meta-Analysis of the Effects of Disclosing Sponsored Content
Martin Eisend, Eva A. van Reijmersdal, Sophie C. Boerman & Farid Tarrahi [Publisher] [Google Scholar]