INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

---

The role of social media in the co-creation of value in relationship marketing: a multi-domain study
—Gashaw Abeza , Norm O’Reilly , David Finch , Benoît Séguin & John Nadeau [Publisher] [Google Scholar]

A CRM-based pathway to improving organisational responsiveness: an empirical study
—Luciano Batista , Sally Dibb , Maureen Meadows , Matt Hinton & Mathew Analogbei [Publisher] [Google Scholar]

Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value
—Neeraj Pandey , Avinash Tripathi , Devendra Jain & Saptrshi Roy [Publisher] [Google Scholar]

The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England
—Argyro Elisavet Manoli & Ian R. Hodgkinson [Publisher] [Google Scholar]