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AMA Foundation Parlin Award

by Charles Hofacker

Introduction

J. Walker Smith has been selected as the 2020 Charles Coolidge Parlin Marketing Research Award

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards

Author: Gina Anzalone


The AMA Foundation recognizes marketing visionaries who have elevated the field, and support the next generation of marketers who will transform the profession. The American Marketing Association Foundation is pleased to announce that J. Walker Smith has been selected as the 2020 Charles Coolidge Parlin Marketing Research Award. The Charles Coolidge Parlin Marketing Research Award is the oldest and most distinguished award in the field.  This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin, who is considered the pioneer of marketing research. J. Walker Smith is the Chief Knowledge Officer at Kantar. To learn more about the AMA Foundation Awards, please visit: https://www.ama.org/awards/