INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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https://onlinelibrary.wiley.com/toc/15206793/2020/37/8

Special Issue Part 2: The Influence of Color

EDITORIAL

Stimulating the senses: An introduction to part two of the special issue on sensory marketing
—Lauren I. Labrecque [Google Scholar]

RESEARCH ARTICLES

On melodic contour and number preferences: The effects of musical melody on the processing of numerical information
—Keith Coulter, Rajneesh Suri [Google Scholar]

Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention
—Angel Hsing‐Chi Hwang, Jeeyun Oh, Angeline Close Scheinbaum [Google Scholar]

A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention
—Lucy Simmonds, Svetlana Bogomolova, Rachel Kennedy, Magda Nenycz‐Thiel, Steven Bellman [Google Scholar]

Ooh, that’s sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance
—Nadia Pomirleanu, Brandon M. Gustafson, Sheng Bi [Google Scholar]

The power of the pen: Handwritten fonts promote haptic engagement
—Anoosha Izadi, Vanessa M. Patrick [Google Scholar]

Olfactory priming on consumer categorization, recall, and choice
—Ramona De Luca, Delane Botelho [Google Scholar]

The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products
—Lei Wang, Yining Yu, Ou Li [Google Scholar]