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MR SIG Lehmann Award

by Charles Hofacker

Introduction

Watch JM Webinars featuring winners Christian Hughes and Xuan (Alex) Liu

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Revisits

Author: Christine Moorman


2020 Donald R. Lehmann Award Winners for Best Dissertation-based Article published in JM or JMR Announced

The Marketing Research Special Interest Group of the American Marketing Association established the Don Lehmann Award in 1997 to honor the Best Dissertation-based article published in the Journal of Marketing or Journal of Marketing Research. This year’s winners, both published in the Journal of Marketing, are listed below:

Hughes, Christian (thesis), Vanitha Swaminathan, and Gillian Brooks (2019), “Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns,” Journal of Marketing, 83 (5), 78-96.

Liu, Xuan (thesis), Savannah W. Shi, Thales Teixeira and Michel Wedel (2018), “Video Content Marketing: The Making of Clips,” Journal of Marketing, 82 (4), 86-101.