MR SIG Lehmann Award
by Charles Hofacker
Watch JM Webinars featuring winners Christian Hughes and Xuan (Alex) Liu
Author: Christine Moorman
2020 Donald R. Lehmann Award Winners for Best Dissertation-based Article published in JM or JMR Announced
The Marketing Research Special Interest Group of the American Marketing Association established the Don Lehmann Award in 1997 to honor the Best Dissertation-based article published in the Journal of Marketing or Journal of Marketing Research. This year’s winners, both published in the Journal of Marketing, are listed below:
Hughes, Christian (thesis), Vanitha Swaminathan, and Gillian Brooks (2019), “Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns,” Journal of Marketing, 83 (5), 78-96.
- Read the article: https://journals.sagepub.com/doi/full/10.1177/0022242919854374
- Watch the JM webinar featuring the authors: https://www.ama.org/jm-webinar-how-to-drive-better-engagement-from-sponsored-blogging/
Liu, Xuan (thesis), Savannah W. Shi, Thales Teixeira and Michel Wedel (2018), “Video Content Marketing: The Making of Clips,” Journal of Marketing, 82 (4), 86-101.
- Read the article: https://journals.sagepub.com/doi/full/10.1509/jm.16.0048
- Watch the JM webinar featuring the authors: https://www.ama.org/jm-webcast-optimizing-video-content-for-views-and-sales/