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Marketing Simulations

by Charles Hofacker

Introduction

JingJing Wu and Mike Ahearne seek input into marketing simulations that would work well in a very large section of Intro

INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Dialog

Author: JingJing Wu, Michael Ahearne


Seeking ideas on simulations for large intro to marketing class

We are looking for ideas on possible simulations that would work well in a large introduction to marketing class. Any ideas would be helpful.

We expect to have over 1,000 students in this simulation.

Please send communications to JingJing Wu at the University of Houston: email: jwu@bauer.uh.edu