J Mar Ed


Journal of Marketing Education, 42(2)


Editor’s Corner

Educational Scholarship: The Power of Reflecting and Sharing
Victoria L. Crittenden [Publisher] [Google Scholar]

Why Business Schools Need Radical Innovations: Drivers and Development Trajectories
Bodo B. Schlegelmilch [Publisher] [Google Scholar]

Planning and Implementing a Graduate Online Team-Taught Marketing Course
Rajasree K. Rajamma and Michael R. Sciandra [Publisher] [Google Scholar]

Engaging Higher Education Learners With Transmedia Play
Sonia Dickinson-Delaporte, Aneeshta Gunness, and Hamish McNair [Publisher] [Google Scholar]

Improv Comedy and Modern Marketing Education: Exploring Consequences for Divergent Thinking, Self-Efficacy, and Collaboration
James A. Mourey [Publisher] [Google Scholar]

You Gave Me a B- ?! Self-Efficacy, Implicit Theories, and Student Reactions to Grades
David S. Ackerman and Barbara L. Gross [Publisher] [Google Scholar]

Designing a Customer Experience Management Course
Richard R. Klink, Jason Q. Zhang, and Gerard A. Athaide [Publisher] [Google Scholar]

Attracting Students to Sales Positions: The Case of Effective Salesperson Recruitment Ads
Dawn R. Deeter-Schmelz, Andrea L. Dixon, Robert C. Erffmeyer, Kyoungmi (Kate) Kim, Raj Agnihotri, Michael T. Krush, and Ellen Bolman Pullins [Publisher] [Google Scholar]

Call for paper

Special Issue Call for Papers: Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis
Vince Mitchell, Cindy Rippé, and April Kemp [Publisher] [Google Scholar]