ISBM B2B Research Webinar Series

by Charles Hofacker


The Institute for the Study of Business Markets announces a webinar series beginning 23 Jul 2020


Author: Lori Nicolini

ISBM Research Seminar Logo
The Institute for the Study of Business Markets (ISBM) would like to announce a new webinar series beginning this July titled ISBM B2B Research Webinar Series.

This is to provide a webinar venue for B2B marketing doctoral students and researchers to present their research and receive valuable feedback from ISBM’s global network of renowned B2B researchers and experts.

Based on interest, ISBM will offer these “webinar” opportunities once a month.

Our first presentation will be from one of the ISBM 2019 Doctoral Support Competition Winners, Shilpa Somraj from the University of Nebraska-Lincoln. Her research work is titled Alliance Portfolio Distance and Its Influence on IPO Performance.

This webinar will be held on Thr, July 23 from Noon-1:00PM ET.

During this 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research. The remainder of the time will be open for Q&A between the attendees and the presenter.

For anyone interesting in watching, but unable to attend the “live” webinar, these sessions will be recorded and available on B2B Pulse (https://isbm.org/b2b-pulse/) which is free for practitioner members of ISBM and academics who register.



Please feel free to share this invitation with other B2B researchers/scholars/colleagues.

If you have any questions regarding this program specifically please reach out to J. Andrew Petersen (jap57@psu.edu), Associate Research Director.

As a reminder the ISBM sponsors a Doctoral Support Award Competition each year.  For more information on the 2020 ISBM Doctoral Support Award Competition, see https://isbm.org/doctoral-support-award-competition/; submissions for 2020 are due by 15 Sep 2020.

For questions on any ISBM programs you may also reach out to Stefan Wuyts (suw282@psu.edu), Research Director or Lori Nicolini (LNicolini@psu.edu), Program Coordinator.