Cognitive Economics


Virtual conference, 9-10 Jul 2020, No charge


Author: Leigh Caldwell


Registration is now open (and free) for the Cognitive Economics Virtual Conference, which will be held online this Thursday 9 and Friday 10 July 2020.

The 21st century (not to mention the COVID-19 pandemic) is pushing us towards an ever more digital, information-driven, persuasion-based global economy – just as a new set of tools are emerging in neuroscience and psychology that offer the power to understand these phenomena in a new way.

Cognitive economics is an emerging field that provides tools of analysis, and experimental methods, to explore the new economy. When the scarcest resource is attention rather than money, how does economic analysis change? Cognitive economics is distinct from behavioural economics in its greater focus on internal states: its primary subject is the value people place on their mental states and beliefs.

Keynote speakers include:

  • Tali Sharot, Professor of Cognitive Neuroscience at UCL and director of the Affective Brain Lab
  • Daniel Read, professor of behavioural economics at Warwick Business School
  • Rory Sutherland, vice chairman of Ogilvy and leading proponent of commercial behavioural economics

The conference runs from 1pm-8pm BST (8am-3pm Eastern) on both Thursday and Friday.

The full programme and other details are viewable at

Register here:

I hope to see many of you there!