Journal of Marketing News – July 2020

Participate in the July 15 at 1PM Eastern Webinar: Register here

• Does Company Sociopolitical Activism Influence Firm Value?
  • Presented by: Yashoda Bhagwat-Texas Christian University and Nooshin Warren-University of Arizona
• When Does Corporate Social Irresponsibility Become News? Evidence from More than 1,000 Brand Transgressions Across Five Countries
  • Presented by: Samuel Stäbler-Tilburg University and Marc Fischer-University of Cologne

Read forthcoming Journal of Marketing articles:

• Traveling with Companions: The Social Customer Journey (Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws, Anirban Mukhopadhyay)
• Inefficiencies in Digital Advertising Markets (Brett R. Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth C. Wilbur)
• Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action (Andre F. Maciel, Eileen Fischer)
• Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management (Arnd Vomberg, Christian Homburg, Olivia Gwinner)
• Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship (Forrest V. Morgeson, III, G. Tomas M. Hult, Sunil Mithas, Timothy Keiningham, Claes Fornell)
• Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands (Chris Hydock, Zoey Chen, Kurt Carlson)
• Corporate Sociopolitical Activism and Firm Value (Yashoda Bhagwat, Nooshin Warren, Joshua T. Beck, and George F. Watson, IV)
• When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes (Vincent Chi Wong, Lei Su, Howard Pong-Yuen Lam)
• Providers Versus Platforms: Marketing Communications in the Sharing Economy (John P. Costello, Rebecca Walker Reczek)
• A Meta-Analysis of When and How Advertising Creativity Works (Sara Rosengren, Martin Eisend, Scott Koslow, Micael Dahlen)
• Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation (He (Michael) Jia, B. Kyu Kim, Lin Ge)

Access new Journal of Marketing Insights in the Classroom entries:

• Over 50 new slide entries have been added this year to help you with your fall teaching. Access all of the insights here.
• Thanks to Kelley Gullo, Assistant Professor at Indiana University, for working with authors during the first two years of this program’s introduction when she was a Ph.D. candidate.
• Welcome Adam J. Mills, Holly Howe, and Demi Oba on to the team to work with authors on this program.

Stay in touch with the Journal of Marketing:

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• Website: https://www.ama.org/journal-of-marketing/
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