J Mar Res


Journal of Marketing Research, 57(4)


Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes
Tongil “TI” Kim and Diwas KC [Publisher] [Google Scholar]

Contour-as-Face Framework: A Method to Preserve Privacy and Perception
Yinghui Zhou, Shasha Lu, and Min Ding [Publisher] [Google Scholar]

Free Shipping Promotions and Product Returns
Edlira Shehu, Dominik Papies, and Scott A. Neslin [Publisher] [Google Scholar]

Integration of Primary and Resale Platforms
Tianxin Zou and Baojun Jiang [Publisher] [Google Scholar]

Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand
Kristopher O. Keller, Inge Geyskens, and Marnik G. Dekimpe [Publisher] [Google Scholar]

The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts
Sarah Magnotta, Brian Murtha, and Goutam Challagalla [Publisher] [Google Scholar]

Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
Rahul Govind, Nitika Garg, and Vikas Mittal [Publisher] [Google Scholar]

Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
Yu Ding and Yan Zhang [Publisher] [Google Scholar]

Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns
Michael Tsiros and Caglar Irmak [Publisher] [Google Scholar]

The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?
Tatiana Sokolova, Satheesh Seenivasan, and Manoj Thomas [Publisher] [Google Scholar]