by Charles Hofacker
North American Case Research Association, 8-10 Oct 2020; Deadline 6 Jul
Author: Michael Goldman
Revised Call for Cases: Marketing & International Business track
North American Case Research Association 2020 Annual Conference
Online-only, October 8-10, 2020, Central Daylight Time
Submission deadline: July 6, 2020
The NACRA executive board has voted to host the 2020 Annual Conference as an online-only event. Although we are disappointed that we won’t be able to meet physically in San Antonio this year, we are excited that we will be able to host a quality conference online that still provides a unique opportunity to engage with other leading case researchers in a small-group format, to receive detailed and constructive feedback about your case, and to participate in presentations from experienced case researchers and educators. The online NACRA conference will include our distinctive roundtable track design, which provides an excellent professional opportunity to enhance your abilities to develop higher quality participant-centered and discussion-based cases, that would be suitable for publication in numerous refereed journals (such as NACRA’s Case Research Journal), case publishers and distributors, and textbooks. The Annual Conference will also include a collaborative start-up workshop and ‘new views’ topic sessions, all for approximately $100 early registration fees (including NACRA membership). Please see further details at http://www.nacra.net/conference.
Marketing & International Business track: Undisguised decision-focused cases based on primary sources (interviews, field visits) are highly preferred. Although cases may be disguised, they must be based on real events and real people in real organizations. Fictional cases are not appropriate for this conference. Cases submitted to the conference may have been previously taught, but must not have been previously published or accepted for publication elsewhere (journals, books, online) before the conference. A submission to the conference includes a case study and associated comprehensive instructor manual. In submitting your case, you are committing to having at least one author attend the online NACRA conference and participate in case roundtables during October 8-10. Please see further details at http://www.nacra.net/conference.
Start-Up Case Workshop: In addition to the roundtable tracks, a workshop for less-developed cases will be hosted on October 8. The workshop is appropriate for newer case authors wishing to learn how to develop effective teaching cases and instructor manuals, as well as experienced authors looking for advice on a new case approach. Start-up cases may deal with any topic in an academic discipline where dynamic classroom discussions would be useful. Like start-up businesses, these cases are in an early stage of development, similar to research-in-progress papers or posters at many academic conferences. Whereas a typical completed case is 8-10 pages of single-spaced text plus 5 or more pages of exhibits, a start-up case is no longer than 2 pages, single-spaced. Start-up cases must be original work based on real events, real people, and real organizations, and must not have been previously published or accepted for publication elsewhere (in journals, books, or online). By submitting a two-page start-up case, you are committing to having at least one author attend the NACRA conference and participate in the start-up case workshop. Workshop authors will also be invited to participate in the roundtable tracks. Please see further details at http://www.nacra.net/conference.