TechSIG Lazaridis Prize


The AMA's TechSIG and the Lazaridis Institute call for nominations for Best Paper in Innovation, Technology and Interactivity of 2019; Deadline 10 Jul 2020


Author: Charles Hofacker

AMA TechSIG Lazaridis Prize Call for Nominations

The American Marketing Association’s Innovation, Technology and Interactivity Special Interest Group (“TechSIG”) and the Lazaridis Institute for Management of Technology Enterprises at Wilfrid Laurier University will once again award a Prize of $1,500 USD for the “Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity.

The Prize winner will be announced at the 2020 AMA Summer Educators Conference.

The AMA TechSIG Lazaridis Prize will be awarded to the paper published in 2019 that best, in the interpretation of the Prize Committee, addresses issues relevant to the practice of marketing as it relates to innovation, technology and interactivity.

Nominations are sought from the AMA and sister communities; nominators may forward 1 (one) journal article that was published in 2019. Nominations must be received by 10 Jul 2020.

Please send your nomination to

The research mandate of the Lazaridis Institute is to investigate the key issues facing managers of technology firms as they move from start-up to stay-up and then, scale up in global markets. The Institute is affiliated with Wilfrid Laurier University in Waterloo, Canada.

The mission of the AMA’s Innovation, Technology and Interactivity SIG is to promote professional interaction among academics and professionals who share an interest in marketing high technology products and innovations, the application of technology in marketing, and the use of direct, digital and interactive marketing.