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J Brand Man

by Charles Hofacker

Introduction

Journal of Brand Management, 27(4)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


https://link.springer.com/journal/41262/27/4

Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran
Reza Yazdan Panah Shahabadi, Hassan Sajadzadeh, Mojtaba Rafieian [Google Scholar]

Building a unique brand identity: measuring the relative ownership potential of brand identity element types
Ella Ward, Song Yang, Jenni Romaniuk, Virginia Beal [Google Scholar]

Corporate brand value and cash holdings
Neeraj Bharadwaj, M. Hanssens, S. Rao [Google Scholar]

When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment
Won-Moo Hur, Tae-Won Moon, Hanna Kim [Google Scholar]

Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?
Xuemei Bian, Sadia Haque [Google Scholar]

The influence of passion/determination and external disadvantage on consumer responses to brand biographies
Thanh-Thao Nguyen, Bianca Grohmann [Google Scholar]

Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
Cassandra France, Debra Grace, Joseph Lo Iacono, Joan Carlini [Google Scholar]

Exploring sources of voter-based political human brand equity
Bastian Atzger, S. Sá, Joaquim Silva [Google Scholar]