INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Revisits

Author: Joya Kemper

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Sustainability and macromarketing issues in marketing education, Special issue in Journal of Marketing Education

The guest editors would like to invite authors to submit to their special issue in the Journal of Marketing Education on sustainability and macromarketing issues in marketing education, titled “Hacking the System: Sustainability and Macromarketing in Marketing Education”. The deadline for this special issue is January 15, 2021.

The current environmental-social turn in mainstream marketing academia, the most recent reports by the International Panel on Climate Change, and the continued efforts to fight COVID-19 and racial inequalities all highlight the urgent need to take action. The special issue seeks to bring together voices and research on how sustainability, climate change, and macromarketing issues are realized, taught, and infused into the marketing curriculum and positioned among our students, faculty, and administrators.

We invite interested authors to attend a Zoom information session and discussion on the special issue on July 15th at 1pm Pacific Daylight Time (PDT) (4pm EDT, 9pm BST/UK).

The first part of the session will cover background to the special issue, what the guest editors are looking for and a Q&A. The second part of the session will focus on discussion with interested authors about their manuscripts or ideas for research. Please register your attendance through signing up here:

https://sju.co1.qualtrics.com/jfe/form/SV_0llwwqq2k3EW0HH

For more information on the special issue please see

https://journals.sagepub.com/pb-assets/cmscontent/JMD/JMD_CFP_Final_Sustainability_Macromarketing-1572625767980.pdf

Please feel free to contact us should you need any questions addressed.

• Dr Joya Kemper, University of Auckland, j.kemper@auckland.ac.nz
• Dr Emily Moscato, Saint Josesph’s University
• Dr Ann-Marie Kennedy, University of Canterbury