Robert Lusch Award

by Charles Hofacker


The AMA Foundation seeks your donation for creating a new award - The Robert Lusch Early Career Research Award


Author: Gina Anzalone

The AMA Foundation proposed Robert Lusch Early Career Research Award will honor the legacy of Bob Lusch and support marketing scholars in the early stages of their careers who seek to enable a better understanding of consumers, markets, and marketing actions. ┬áBob Lusch’s passion toward his students, his faculty, and his field was unwavering and continued to the last days of his life. Bob’s teaching interests included complex adaptive systems, marketing channels, retailing, and innovation in society. In order to be able to offer this award, the AMA Foundation must reach a required endowment level. Click here to donate!