AMS 2021

by Charles Hofacker


Academy of Marketing Science, New York City, 2-4 Jun 2021; Deadline 15 Oct

POSTING TYPE: Calls: Conferences

Author: Obinna Obilo

AMS 50th Anniversary Conference

Join us in The City that Never Sleeps for the 50th Anniversary of the Academy of Marketing Science. At this conference, we will celebrate the history of marketing while also exploring its future.

Marketing has evolved from “sell, sell, sell” to a world of endless information. Today’s consumers are more likely to take the advice of a social media influencer than they are of a salesperson. How do companies compete in this noisy, competitive environment? The 2021 AMS conference is aimed at bringing the community of marketing researchers and practitioners together. In its spirit of sharing and caring, this conference will endeavor to develop the field further in all respects. Plenary sessions with renown marketing experts and competitive paper sessions, will be accompanied by a comprehensive social program with four evening receptions, awards luncheon, and a gala dinner in one of the finest locations New York City has to offer. Join us for this exceptional event!

The AMS2021 will also offer two special 50th anniversary tracks:

  • Celebrating Marketing’s History chaired by Greg Marshall (Rollins College) and O.C. Ferrell (Auburn University)
  • The Future of Marketing chaired by Leyland Pitt (Simon Fraser University) and Martin Key (University of Colorado Colorado Springs)

Submissions, deadline, and format:

Please submit your structured abstract or full paper before October 15, 2020.

Please follow our submission guidelines exactly (see www.ams50nyc.org).