INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

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Notes From the Field

How One Social Marketing Organization Is Transitioning From Charity to Social Enterprise
—Christopher Purdy [Publisher] [Google Scholar]

If Childish Gambino Cares, I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages
—Stephanie Schartel Dunn and Gwendelyn Nisbett [Publisher] [Google Scholar]

Normative Influence on Household Waste Separation: The Moderating Effect of Policy Implementation and Sociodemographic Variables
—Paul Blaise Issock Issock, Mornay Roberts-Lombard, and Mercy Mpinganjira [Publisher] [Google Scholar]

Outcome Evaluation of an Empirical Study: Food Waste Social Marketing Pilot
—Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox, and Samuel Hodgkins [Publisher] [Google Scholar]

An Experimental Application of the Brand Equity Pyramid Using a Healthy Movement Product Brand
—Alexander Lithopoulos and Amy E. Latimer-Cheung [Publisher] [Google Scholar]

Systems Social Marketing and Macro-Social Marketing: A Systematic Review
—Tina Flaherty, Christine Domegan, Sinead Duane, Dmitry Brychkov, and Mihir Anand [Publisher] [Google Scholar]

Systems Thinking in Upstream Social Marketing: Using Soft Systems Methodology to Improve Midwifery Policy in Jordan
—Houda A. Khayame and Mona M. Abdeljawad [Publisher] [Google Scholar]