J Mar


Journal of Marketing, 84(4)


Marketing Excellence: Nature, Measurement, and Investor Valuations
Christian Homburg, Marcus Theel, and Sebastian Hohenberg [Publisher] [Google Scholar]

Customer Satisfaction and Its Impact on the Future Costs of Selling
Leon Gim Lim, Kapil R. Tuli, and Rajdeep Grewal [Publisher] [Google Scholar]

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals
Anton Siebert, Ahir Gopaldas, Andrew Lindridge, and Cláudia Simões [Publisher] [Google Scholar]

The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms
Ling Peng, Geng Cui, Yuho Chung, and Wanyi Zheng [Publisher] [Google Scholar]

Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth
Thomas Allard, Lea H. Dunn, and Katherine White [Publisher] [Google Scholar]

Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences
Julio Sevilla and Robert J. Meyer [Publisher] [Google Scholar]

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases
Jingjing Li, Ahmed Abbasi, Amar Cheema, and Linda B. Abraham [Publisher] [Google Scholar]

Effects of Contract Ambiguity in Interorganizational Governance
Xu (Vivian) Zheng, David A. Griffith, Ling Ge, and Uri Benoliel [Publisher] [Google Scholar]