Euro J Mar


European Journal of Marketing, 54(6)


Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
Charles Hofacker, Ismail Golgeci, Kishore Gopalakrishna Pillai, David Marius Gligor [Google Scholar]

Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business network
Ying Zhu, Valerie Lynette Wang, Yong Jian Wang, Jim Nastos [Google Scholar]

Social presence and e-commerce B2B chat functions
Jonna Pauliina Koponen, Saara Rytsy [Google Scholar]

Social and technical chains-of-effects in business-to-business (B2B) service relationships
Russel P.J. Kingshott, Piyush Sharma, Smitha Ravindranathan Nair [Google Scholar]

Digital engagement strategies and tactics in social media marketing
Conor Drummond, Thomas O’Toole, Helen McGrath [Google Scholar]

“Just be there”: Social media presence, interactivity, and responsiveness, and their impact on B2B relationships
Maria Karampela, Ewelina Lacka, Graeme McLean [Google Scholar]

Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
Felix Septianto, Yuri Seo, Billy Sung, Fang Zhao [Google Scholar]

Home culture consumption as ambivalent embodied experience
Angela Gracia B. Cruz, Margo Buchanan-Oliver [Google Scholar]

Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context
Kelly Naletelich, Nancy Spears [Google Scholar]

Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era
Hong-Youl Ha, Philip J. Kitchen [Google Scholar]

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
Fazlul K. Rabbanee, Rajat Roy, Mark T. Spence [Google Scholar]

Status quo bias and shoppers’ mobile website purchasing resistance
Jacques Nel, Christo Boshoff [Google Scholar]