Psych Mar


Psychology & Marketing, 37(7)


Special Issue Part 1: The Influence of Color
Issue Edited by: L. I. Labrecque [Google Scholar]

Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research
Lauren I. Labrecque [Google Scholar]


Dark is durable, light is user‐friendly: The impact of color lightness on two product attribute judgments
Henrik Hagtvedt [Google Scholar]

The cross‐modal interaction between sound frequency and color saturation on consumer’s product size perception, preference, and purchase
Lei Wang, Da Qian, Ou Li [Google Scholar]

Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments
Sonja Kunz, Simona Haasova, Arnd Florack [Google Scholar]

Effects of au naturel packaging colors on willingness to pay for healthy food
Veronica Marozzo, Maria Antonietta Raimondo, Gaetano “Nino” Miceli, Irene Scopelliti [Google Scholar]

Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer
Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, Jintao Zhang, Rajneesh Suri [Google Scholar]

What should we call this color? The influence of color‐naming on consumers’ attitude toward the product
Hsuan‐Yi Chou, Xing‐Yu (Marcos) Chu, Yu‐Han Chiang [Google Scholar]

Similar or contrastive? Impact of product–background color combination on consumers’ product evaluations
Jing Huang, Zhengrong Wang, Hongliang Liu, Liqin Yu [Google Scholar]

How you see yourself influences your color preference: Effects of self‐construal on evaluations of color combinations
Eunmi Jeon, Youngjee Han, Myungwoo Nam [Google Scholar]

Examining consumers’ sensory experiences with color: A consumer neuroscience approach
Paul Stillman, Hyojin Lee, Xiaoyan Deng, Hanumantha Rao Unnava, Kentaro Fujita [Google Scholar]