Australasian Mar J


Australasian Marketing Journal, 28(2)


Liem Viet Ngo

More than just a feeling: A research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI)
Paolo Antonetti [Google Scholar]

An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation
Aman Abid, Paul Harrigan [Google Scholar]

Revisiting contemporary issues in B2B marketing: It’s not just about artificial intelligence
Daniel D. Prior, Joona Keränen [Google Scholar]

The Natural Monopoly effect in brand purchasing: Do big brands really appeal to lighter category buyers?
John Dawes [Google Scholar]

Service offshoring fit from consumers’ perspective
Lu Lu, Gary Gregory, Liem Ngo [Google Scholar]

Increasing parental leave uptake: A systems social marketing approach
Sarah Duffy, Patrick van Esch, Murooj Yousef [Google Scholar]

Equitable work-integrated-learning: Using practical simulations in university marketing subjects
Paul Chad [Google Scholar]

Keep up the good work in research universities: An importance-performance analysis
Siti Falindah Padlee, Vaughan Reimers, Safiek Mokhlis, Marhana Mohamed Anuar, Azlinzuraini Ahmad [Google Scholar]