INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: Awards

Author: Anne Roggeveen

2020 Davidson award for the best paper best paper published in the Journal of Retailing in 2019

Herhausen, Dennis, Kristina Kleinlercher, Peter C. Verhoef, Oliver Emrich, Thomas Rudolph (2019), “Loyalty formation for different customer journey segments,” Journal of Retailing, 95(3), September, 9-29.

The runner up is:

Verma, Swati, Abhijit Guha, Abhijit Biswas, and Dhruv Grewal (2019), “Are low price and price matching guarantees equivalent? The effects of different price guarantees on consumers’ evaluations,” Journal of Retailing, 95(3), September, 99-108.