INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs

https://link.springer.com/journal/40547/7/1

Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets
—Neil Bendle & Andrew Perkins [Google Scholar]

I Paid More than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions
—Wenjing Dou, Wei Lu, Dian Wang, Brady Hodges & Haipeng (Allan) Chen [Google Scholar]

A Market-Based Procedure for Assessing and Improving Content Validity
—Gary F. Gebhardt, François A. Carrillat, Robert J. Riggle & William B. Locander [Google Scholar]